Building Benefits
Price:
$2.50
Description:
It’s often said that respect is a 2-way street. Same with love, success, trust, and more – it’s a crowded neighborhood. But, when you think about it, so is conducting a sale. That sale will only take place when both sides get something out of it. Buying a product offers a customer a return on their investment – whether that’s monetary compensation or simply the thrill of owning a product. In order for them to have a return on their investment, you first need to make your product or service enticing enough for your prospect to invest in. You can do that by building the benefits, to help your product stand out from the crowd. Whether you like it or not, a product isn’t actually what a customer wants. It’s what the product can do for them that is important. People don’t want a light bulb. They want to be able to see where they’re going in the dark. This course explains why building benefits is more impactful than listing product features. <b>By the end of this course, you’ll be able to:</b> • Differentiate between benefits and features • Describe Return on Investment (ROI) • Pinpoint the reason(s) for the lack of interest in your product <b>Why take this course?</b> This course is designed for salespeople and marketers, but would also be of interest to content writers or others within eCommerce. It’s important to understand the contrast between the features of a product or service and the benefits of them. When the signature is still missing from that dotted line, selling the benefits can make all the difference. This course should get you thinking about the best way to explain the benefits of your product or service to your prospects. 10 mins | SCORM | Development Plan